Nike
Nike is a renowned American Sports Organization and the multinational corporation whose headquarters is in Oregon. Nike’s products mainly include sportswear, and it is involved in designing, development, manufacturing, marketing, and sales of products such as footwear, apparel, services, and accessories worldwide. As one of the global leaders in the supply of athletic shoes, apparel and sports equipment, Nikes products have managed to earn the company revenue more than 24billion US dollars in its fiscal year ending May 2012, with its personnel base growing to exceed 40000 employees. As a result, Nike has been rated as the most valuable brand sought after by most athletes. Nike products are marketed under Nike brand, and examples include Nike Golf, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk and Air Max. Subsidiaries under Nike include Hurley International, Converse, and Brand Jordan. Apart from manufacturing services, Nike also operates retail outlets named Niketown as part of its marketing strategies to reach out to all potential customers. The group is also involved in sponsoring of high profile athletes, and sports teams with recognized trademarks of ‘’Just Do It” and the “Swoosh” logo. The Product line consists mainly of sports equipment and street fashions. Under sports equipment category, Nike’s products include; truck running shoes, Nike Vapor Irons, Nike vapor staff, Nike vapor drivers, Nike method origin counter flex, Nike watches and Nike golf. Additionally, jerseys, shoes, cleats base layers and shorts for different kinds of sporting activities such as baseball are also manufactured. Some of the highly recognized Nike shoes include Air Jordan XX3, Air Zoom Yorker, Nike Air Max, and Nike SB shoes, purposely designed for skateboarding activities. In the recent past, Nike has introduced Nike+ p, a product that monitors and links a runners performance to the iPod Nano (AllBusiness.com). Nikes Street fashion assortment includes products ranging from sneakers, street clothes, sweatpants and crop tops. In a bid to capture street trends in urban and hip-hop fashion, a distinct logo enables the company to succeed in the sales of both sportswear and fashion wear. As a result of the status of its Nike Brand, the group manages to capture the interests of the mainstream young fashion enthusiasts. Other desirable street fashion wear produced by Nike include Quick strikes, leggings, sweatpants, crop tops, jeans, skirts, legwarmers, slouch socks, zip pocket for an MP3 player and unisex spandex Nike Tempo compression shorts. One of the most recent products released by Nike Company includes Nike Mag, self-lacing shoes. Sales and proceeds from the sale of the products were directed to Michael Jox foundation as part of the companys social corporate responsibility.
As a global sportswear manufacturer, Nike has been awarded a variety of accolades for its numerous innovative achievements. As per the New England-based environmental organization Clean Air-Cool Planet, Nike is considered one of the climate-friendly companies. Nike’s environmental conservation efforts include Nike Grind (a program which closes a product lifecycle).Another Conservation effort by Nike includes Nikes Trash Talk Shoe constructed from leather pieces and synthetic leather waste from factory stores. Besides, Nike also began Nikes Reuse-A-Shoe program which benefits the environment and community through the collection, processing, and recycling of old athletic shoes.
In conclusion, it is evident that Nike is a fast growing company achieving high sales through its innovative strategies and marketing designs. Startups and young sports organizations should, therefore, emulate Nikes benchmark of success and continually improve their brands to meet the dynamism in the sports industry as well as address challenges of environmental degradation. Sports Organizations and businesses should also embrace Nikes culture of developing sporting talents and other charity activities as part of their Corporate Social Responsibilities.