Strategy was once known as a business intelligence firm MicroStrategy, an enterprise software company helping others make sense of their data. It had steady, if unspectacular, earnings. It had a founder, Michael Saylor, with an intense devotion to strategy, technology, and spreadsheets. Nothing in the early 2000s would have suggested that this company would later transform itself into the loudest corporate bullhorn for Bitcoin. Yet that is exactly what happened, and it is not just a pivot, it is a full blown money glitch.