It may not seems like a lot but there's a lot of people buy bookmark, especially during funerals.
Did you know that if you buy them from the funeral home you always overpay?
It is something you have to be careful. When you want to buy something for a big event ( wedding, funerals, graduation, etc) a lot of specialist will overcharge what they are selling you.
This is something that has to change. If you want bookmark for an occasion like that, don't say you need it for that first. That way you'll save a lot of money. This is true for every big occasion.
Be careful, ask for a price for personalized bookmark and then you'll know. Also usually they give the lowest quality for those bookmark so you may even get an upgrade of quality for a lower price.
I hope it helped