Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
Google Ads is Google's online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, you have to pay every time a visitor clicks your ad.
Google Ads also allows a business to focus on the people who are searching specifically for what they want. This means your business' searches can be continually refined so that only people who want to buy your products or services are sent to your websites through this platform.
When people used google they want to find the answer to something and this is opportunity to show your company, products, solution that your business has to this person's problem and within google there's what's called the organic results and these are the things that google puts in the search results for free because its just really high quality content and google knowns that its going to provide a solution but google puts at the top of the search results paid ads.
Some had a questions a concern some kind of a pain that they needed a solutions for they went to google and when they google it your company your business showed up at the search results at this point you might be wondering.