Basic Attention Token (BAT) is an ERC20 token built on top of Ethereum. It is an amazing concept that is founded by Brendan Eich (creator of Javascript and Co-founder of Mozilla and Firefox) and Brian Bondy(previously Khan Academy, Mozilla, and Evernote) and backed by many other amazing people like Ankur Nandwani and Angel Investor Greg Badros.
How does the ecosystem work?
This is a concept for advertisers. In the ecosystem, advertisers will give publishers BAT coins based on the user's attention level and users will also receive BAT coins in order to participate. This is a way for advertisers to get better data and find ways to increase performance based on your data. This system will be implemented on the Brave browser(currently available for iOS and Andriod) and users will have the ability to turn on this feature. They promise that they will measure user attention level anonymously. In conclusion, "It pays publishers for their content, and users for their attention and provides advertisers with more return for their ads."
What amount of coins is being sold?
They are targeting a cap of 1.5 billion tokens and sale proceeds of as much as $24 millionWhen do I buy?
The sale will begin on Wednesday, May 31, 2017, at 3 pm GMT. The sale will last up to 30 days or until the cap of the equivalent $24 million in ETH is sold.How do I buy?
ETH only.To find out more visit ('https://basicattentiontoken.org/')
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