Sometimes you have to change the plan. Not because the plan was bad, but because the world changed.
Economic stress is hitting SMBs hard right now. The businesses I want to help are tightening budgets. A 90 day 1:1 coaching engagement sounds great until they look at what it costs. They need the help. They just can't afford it the way I was packaging it.
So I pivoted. And I am pivoting pretty quick...I hope.
Old plan: straight 1:1 engagements. They were high touch, high value and high price.
New plan: video courses with 1:1 coaching sessions on the back end for those who want to go deeper.
Same content. IT governance scaled for small and medium businesses. But now it's accessible. Someone can take the course, implement what they learn, and only pay for 1:1 time if they need help tailoring it to their specific situation.
Better for them. It will be much more affordable and have a better ROI.
Better for me too. It's repeatable. I record it once and it works while I sleep. The 1:1 sessions become the premium upsell for people who got value from the course and want more.
The challenge is building it. Recording several modules and lessons takes time. Time my body doesn't always give me. My health is unpredictable. Some days I can push and some I can't. This is going to take longer than it would for someone running at full capacity.
And honestly I'm not the most handsome guy on camera. I don't speak perfectly either. I sometimes have a stutter. But I know this material. I've lived it for over three decades. That has to count for more than looking polished.
The pivot isn't failure. It's adaptation. The goal stays the same. The path to get there just changed.
Anyone else had to pivot recently? What made you change direction?
Thanks for reading,
Joe
Notes:
-All content is mine unless otherwise annotated.
-Images are my own unless otherwise noted.
-Photos edited using MS Paint and/or iPhone SE.
-Page Dividers from The Terminal Discord.