As they say, making meaningful connections is very crucial to building a good brand in todays world and even as we know, it’s in human nature for us to have people in our lives since we can’t do this life thing alone. However, the world has gradually transitioned from living and interacting in person to living almost fully online. People have found their destiny helpers, friends, colleagues and even partners in the social media space for as long as I can remember and it’s still happening today.