matejtomazin

GETTING YOUR STORY ACROSS (MARKETING AND BRAND AWARENESS)

It doesn’t matter if you’re the CEO of a design studio, a student at the Academy or working retail by day and creating art by night — a day only has 24 hours. I...

POLISHING YOUR STORY (THE ARTIST STATEMENT)

Artist statements, even though they might appear like a load of pretentious art-talk (which many of them sadly are), serve a very important purpose: presenting ...

STORY IS EVERYTHING

Be it online or in person, there’s a lot of competition in the arts. And the fact that the art world is much smaller compared to the world of business, law or m...

PRICING YOUR ART THE RIGHT WAY Part III: Constructing and communicating your price

In the last two blunders we discussed the importance of calculating ones base expenses and all-around financial needs on a monthly basis and the concept of adde...

PRICING YOUR ART THE RIGHT WAY Part II — Value and Worth

Oscar Wilde once wrote: “A cynic is a man who knows the price of everything but the value of nothing.” A true artist therefore should be the exact opposite, but...

PRICING YOUR ART THE RIGHT WAY Part I: Expenses and Resources

Creating a beautiful work of art is hard by itself, but when it comes to putting a price tag on whatever we made, it does tend to get even harder for most of us...

NATURAL AND ARTIFICIAL SYMBOLS

Just as with sweeteners and coffee, you have natural and artificial options to spice up your art, too. Both sweeteners and symbols are created by moulding reali...

ART AND ENTERTAINMENT

More and more you see art shows being coupled with support programs that, to an art goer from a couple of decades ago, would resemble more a visit to the local ...

ART HAS NO PURPOSE, ONLY CONSEQUENCES 

An interesting sentence, uttered by a friend of mine while we were chatting over drinks, was that “Art has no purpose, only consequences.” and these six words r...

HOW TO MAKE ART THAT TRANSFORMS PEOPLE

Creating art is a two step process; first you obviously have to make it, but then you also have to show it and present it to the public, and hopefully leave an ...

CREATING A SYSTEM IN WHICH YOUR ART PRACTICE AND CAREER CAN FLOURISH Part II

How can one create their own system? Or better yet: How can we find already created ones, that we can reappropriate and reuse to fit our own needs? First, we ne...

CREATING A SYSTEM IN WHICH YOUR ART PRACTICE AND CAREER CAN FLOURISH Part I

A few days ago I had the great pleasure to interview Amy Whitaker, an associate professor at NYU and author of two very interesting books: Museum Legs and Art T...

WHY PLAYING BY THE RULES IS SOMETIMES IMPERATIVE FOR CREATIVE PROGRESS

The world can be a weird, alien and sometimes even completely incomprehensible place for many of us. Most tackle this issue by learning about one part of it, an...

HOW TO BUILD A GOOD FOUNDATION FOR YOUR CREATIVITY

When we think about creativity and inspiration, we might picture an image of a spirit, a muse, that comes forth from the heavens and touches us in funny places ...

FORM AND FUNCTION — THE NEVER-ENDING SEARCH FOR MEANING AND PURPOSE 

To be frank, all comments on either the meaning or purpose of anything are irrelevant in the grander scheme of things, because all are but a form of ideology, a...

IS THIS ART?

Countless figures throughout history have tried to explain this incredibly complex question: What is art? And more importantly, what isn’t art? But still the in...

ON FINDING YOUR PLACE AND MAKING A STAND 

People have two intrinsic desires; to know themselves and to find a place in their environment. We constantly search for better ways, a clearer image of who we ...

QUALITY AND QUANTITY

A lot of people today speak of quantity as the defining factor in getting your message into the world — with Gary Vaynerchuk being at the forefront of this move...

THE TRAP OF MASTERING A CRAFT

They say we are born as empty slates, pure white canvases onto which life leaves its marks and in the end produces a singular, unique imprint of colours, shapes...

DETERMINING THE VALUE OF YOUR ART: CREATING ATTENTION 

Art is emotional and as such its value is determined absolutely subjectively. The big question though is how, because even though ambivalent, subjectivity can s...