This report is intended to deliver a straightforward diagnosis of the LATAM market for Hive, identifying and prioritizing the key segments. It also presents a mapping of the customer journey, the current adoption barriers, and the best practices in Spanish terminology and messaging to maximize comprehension through targeted communication strategies.

Hello, Hive community.We share a summary of how we closed the first month of execution of our digital marketing plan for LATAM supported by @valueplan.During this month, we experimented across several areas and analysed the learnings for the next two months.

Durante el mes de abril estuvimos trabajando en distintas actividades clave para el crecimiento de Hive en LATAM, y una de ellas fue la activación estratégica del canal de Instagram. Creemos que esta plataforma tiene un gran potencial para atraer tanto a creadores de contenido como a desarrolladores interesados en sumarse al ecosistema de la blockchain Hive.

Witness HBD's journey from the blockchain to a tangible symbol. Explore the exclusive first shots of our physical prototype.A few weeks ago, part of our team decided to experiment with a local artist to create the first physical prototypes of HBD and HIVE coins. Our goal was clear: to bring to the real world a tangible representation of our coins, fundamental symbols for the Hive community, and make them useful in communications, events, and educational projects.

Have you ever wondered how a brand can stand out among tech giants?Over the past few days, we’ve been working alongside @eddiespino to craft visual communication strategies that would help Hive shine at one of the world’s biggest tech events: Talent Land . It’s a massive event where leading companies and brands from the tech sector come together. We’re also very grateful to @starkerz for teaming up with us, sharing ideas, and providing constant feedback.

Queremos compartir con la comunidad de Hive en LATAM los avances de nuestra estrategia, mostrar cómo se está utilizando el presupuesto y presentar los próximos pasos.Estamos comprometidos con mejorar la comunicación con la comunidad, generar impacto real y lograr un crecimiento sostenible. Aquí te contamos cómo vamos.