Phew, I'm rolling this out in the nick of time...
Spring term begins at my two college gigs this week so I need to switch my Internet marketing mode from "creative chaos" to "maintain and promote..."
Creative Chaos
For the last two months I've been building an online Mastermind community and two interconnected marketing funnels with a training course in the classroom area of said community.
The Mastermind community is called "Conversion Catalyst" ...
The main marketing funnel is called "Get More Sales" ...
The secondary marketing funnel is linked to the first and I call it the "Livegood Backend Marketing System" ...
Beer We Go!
With just one day left before college classes begin, I have more or less got all the bits and pieces into place, and now that Easter is here and I am back on the sauce, I celebrated the launch of the "Get More Sales funnel with a refreshing glass of nappy ale and a short video:
And here is the link to the Lead Capture Page:
The funnel is designed to appeal to Internet marketers who (1) want more traffic, (2) want to find a way to make more money online, (3) want a system that (once it's set up) is easy to promote and also flexible enough for them to adapt as they please.
As the Lead Capture Page suggests, the focus is on building front-end sales, back-end sales, one-off upsells and recurring sales across the board.
The Primary Program On The Backend
I won't give too much away here, but I can tell you that the Primary back-end program is Livegood, and that is where my other marketing funnel, the "Livegood Backend Marketing System" comes into play.
Obviously, when I promote the Get More Sales funnel, I hope to refer people into my Livegood team. However, I am also aware that a lot of people who join the funnel will ALREADY be in Livegood, and that is okay. They can simply plug their existing Livegood affiliate URL into the system, no problemo.
Lots Of Dead-Bad LiveGood Affiliates
When you think about a program like Livegood that came from nowhere and blew up the Internet in a matter of days, you realize that there must be a lot of frustrated Livegood affiliates out there - all the dudes who think the best way to promote Livegood is to slap their affiliate link into a Traffic Exchange or Safelist email. LOL.
And that presents a nice little opportunity...
You see, Livegood is the Primary Program on the back-end of my "Get More Sales" marketing funnel. It is plugged into the Primary Program page of my Prosperity Marketing System account (because I paid $97 for the ability to switch out the Primary Program). The Prosperity Marketing System is the "funded proposal" offer inside the "Get More Sales" marketing funnel
What that means is, I can now offer all the frustrated Livegood affiliates an alternative strategy to their failed "front-end" punt.
I'm offering an easy "done-for-you" way to switch things around and start selling Livegood on the backend only after you've warmed up your subscribers.
Okay, I won't get any Livegood commissions from this segment of the market, but the point is that those Livegood affiliates will need to join the Prosperity Marketing System through my link and upgrade to "Student" to sell Livegood on the backend.
In short, while my "Get More Sales" funnel sells Livegood on the backend, there is also a separate "sell Livegood on the backend" campaign that has a separate Lead Capture Page and Bridge Page aiming to feed existing Livegood affiliates into the "Get More Sales" funnel. Why? To generate more Prosperity Marketing System sales and grow it as a residual income stream (while giving those affiliates a better method of promoting their Livegood business).
Anyway, it was fun setting all that up, and for the next three months I'm simply going to be promoting two or three Lead Capture Pages to test the whole system. Promoting = clicking for ad credits while commuting into college and back. Super low-intensity marketing. No brain needed. Wish me luck, and join me if you like the idea! (There's a lot of free training for this marketing strategy inside the Conversion Catalyst Mastermind group.)
Cheers!
David Hurley
#InspiredFocus
Resources
https://youtu.be/EwiZGYqdnoU