Beyond the Broadcast: High-Converting Webinar Formats for Modern B2B MarketersIn a digital-first world, webinars have become more than just virtual presentations—they’re dynamic lead generation tools that drive engagement, build trust, and accelerate B2B sales funnels. However, not all webinars are created equal. As audiences grow more selective and attention spans shrink, interactive and engaging formats are emerging as the key to boosting conversion rates.