Bitcoin world is on a non-stop prepare to be amazed journey. These recent months, recent weeks, recent days have been anything but uneventful in bitcoin world. Today bitcoin made another all time high of $95k. There is plenty more action to except in bitcoin's price. But there is even more to expect in the world of bitcoin adoption by not only ordinary people, but players with much deeper pockets like big companies and sovereign funds. Recently, Microsoft announced that they will be holding a shareholder voting in December to wether adopt bitcoin strategy or not for the company. Microsoft is a huge company, and one of the big players in tech. It makes perfect sense that companies like Microsoft would get involved in bitcoin long time ago. This hasn't happened yet. But it seems there are investors in Microsoft that would like to see a change of direction regarding bitcoin as a treasury strategy. Blackrock is the second largest shareholder in Microsoft, and most like the one who is pushing for bitcoin strategy for the company. Microsoft board have already stated their position that they are not interested in bitcoin and do not believe it is a good thing for Microsoft. Board already recommends against bitcoin strategy. We will see who the shareholders will listen to.

Bitcoin does it again as expected! It has broke previous all time high prices and continues making new ones. As of today it has managed to break $89,000 price point, and it seems there is more to come. While nobody can predict the future accurately all the time, there are many great things to anticipate in bitcoin and crypto world towards the end of the year and upcoming new year. It has already been a great year for bitcoin, but enthusiasm around this new money continues to grow. Today all bitcoin hodlers are in a positive. It is definitely a time to celebrate. Congratulations hodlers!

Ok, we are in November now. The end of this year has been setting to be very interesting for bitcoin and crypto. It may been one of the most anticipated times in crypto world in this cycle. Sure, we had a quite an interesting year. ETF approvals, bitcoin halving, and even early all time highs. October did not disappoint either. As it has historically been a good month for bitcoin. Bitcoin managed to reclaim its previous all time high and broke $73k for a brief time. It almost seemed like the time to make new all time highs. Unfortunately, October didn't deliver another all time high. However, this may just be the task for November to tackle. Regardless what happens, there is great optimism going forward. A lot of catalysts to make the ending of 2024 epic for crypto. If not, then there is always next year.

MicroStrategy does it again! It has announced this week companies new plan in its bitcoin strategy. And it is big. They obviously want more bitcoin. This time way more than what they already have. They are targeting to raise total of $42 billion dollars within next three years, and use it all to buy more bitcoin. The plan is called 21 + 21. The goal is the raise $21 billion dollars using at the market equity offering, and $21 billion dollars more using fixed-income securities. Amazing!

You may have heard about a small software company from Seattle. Only a few billion people use their software and other products on daily basis for personal, business, and entertainment purposes. I am not fond of this company, but the story of Microsoft is definitely not boring. There is no shortage of stories about Microsoft. We can find deceitful practices, monopolistic tendencies, dumb ideas, hilarious leadership actions in these stories. But what is most important in the story of Microsoft is its success and ability to maintain is despite making many many strategic and business blunders.

Government agencies are not the best problem solvers. But sometimes they things right, and take a stand for what is right, what is logical, and protect ordinary people. Latest drama between FTC and streaming companies is a perfect example of this. Last week Federal Trade Commission announced a new click-to-cancel rule for subscription services. The rule is a very simple expectation, and super logical. We should be wondering why this wasn't a thing a decade ago. As the naming of the rule suggest, the idea is to make cancelling services that require subscription as easy as it is subscribe. Companies are smart, and they spend a lot of money to come up with strategies and tactics to gain and retain new customers. That's why signing up process is almost always fast, simple, and easy. Otherwise, they would be losing money. However, when it comes to cancelling services things get complicated.