In South Africa, you had the beer giant SAB Miller, which recently turned into the really unappealing sounding name Anheuser-Busch InBev SA/NV (AB InBev). For all of its bad, and for all of its comercial nonsense, some of the original SAB Miller beers, like Castle, Castle milk stout, Black Label, and Lion, are tied to so many memories for so many South Africans. Drinking your first Castle with your grandfather on a Saturday afternoon while watching test cricket, cracking open a Black Label (or zamalek) watching varsity rugby, and enjoying a Castle milk stout while the fires are burning talking absolute nonsense with my father. Again, for all of the bad that they stand, these commercial products have become household names, tied to memories, and almost becoming "verbs" and not nouns.