Since the day when I joined the blockchain, I saw a lot of projects, apps, games coming into life and a big majority of them disappeared after a period of time. We have a lot of very creative people here on hive and it's rather easy to build something. The problem is when it comes into the long term, when the project needs to be updates, when server costs have to be paid, when the UI needs to be redesigned, when there needs to be a customer support or when FAQ have to be written.